An Unprecedented Challenge
In December 2019, the novel coronavirus changed lives on a global scale. At Love City Strong we have made every effort to react as quickly as possible; pivoting from what we had originally planned for 2020 to make addressing the issues caused by COVID-19 our number one priority.
COVID-19 Response Timeline
On March 6th, we began purchasing bulk supplies of PPE and sanitation products to give to healthcare professionals, first responders, and essential workers on St. John in anticipation of the global shortage. Our distribution of these supplies occurred throughout the month of March, a full two months before the national stockpile supplies arrived in the Virgin Islands.
On March 10th, we began to distribute COVID-19 informational flyers in English and in Spanish across the island. These flyers were vetted by the Virgin Islands Department of Health and the CDC, and featured all of the information known about COVID-19 at that time. Over 500 flyers were distributed within 72 hours.
On March 13th, one day before the first case of COVID-19 in the Virgin Islands was announced by territory healthcare officials, we made the decision to close our office to the public and either suspend or greatly modify our programs in order to adhere to social distancing guidelines. Our teams modified their procedures to either limit or cease in-home visits with our clients and increased regular sanitation of their work vehicles and supplies. We also encouraged all employees to work from home rather than in our office. As of August, these practices remain in place.
On April 13th, we began partnering with World Central Kitchen to deliver hot and cold meals to seniors, families with children, and individuals with a disability or chronic health condition. We also delivered meals to healthcare workers and first responders every other week in addition to our household deliveries. Our relationships with the small business community were able to make this program more robust and efficient—We hired St. John Brewers to increase meal preparation and storage capacity, and Rock n’ Rolla Charters to provide both additional transportation for our team and a Spanish translator. Our Go Team delivered over 500 meals and snack packs directly to over 200 different households every single week for three months.
In May, the CDC released new guidance regarding the importance of wearing masks in public. To encourage and normalize this practice, we launched a month-long social media campaign called “We Not Me.” During the campaign, we shared photos that were sent to us from people in the Virgin Islands and around the world wearing their masks. Each photo was accompanied by a short testimonial from that person with their specific reasons for taking this precaution seriously. You can view the entries in this campaign on our Instagram account by clicking the #WeNotMe story highlight.
In June we partnered with St. John retailer Big Planet to provide free, reusable face masks to St. John residents and visitors. The first batch of masks were provided to households that we were delivering meals to, and to churches in Cruz Bay and Coral Bay. We then set up small buckets of masks at several different businesses across the island, where they are available to anyone in need. The free masks will be provided at these locations from June through the end of August, and thus far approximately 2,000 masks have been given away.
Our Mission Moving Forward
At LCS, it has always been our philosophy to prepare for the worst and hope for the best through all hazards, and this has served us well during this unprecedented time. Through the early and decisive actions of our team, we have been able to continue serving the community of St. John through both our existing programs and new, short-term initiatives while keeping ourselves and our clients safe.
Wherever you are, we urge you to continue to be vigilant and responsible as COVID-19’s impact continues. This isn’t over. Whether you are young or old; healthy or high-risk, we must all continue to do our part to take extra care with our family, friends, neighbors, and colleagues.